QuickBooks Small Business

As a QuickBooks ProAdvisor, How Much Can I Charge My Clients?

Written by Carrie Kahn

Pricing your accounting services right is one of the most challenging parts of your business as a ProAdvisor. If you are an expert, you should be paid what you are worth. Still, some people lack the confidence to ask for what they are worth or fear that their clients will leave them if they raise their rates. Working for less than you deserve is a terrible position to put yourself in.

Intuit recently announced the results of a new survey of over 1,000 accounting professionals. The survey looks at a variety of topics that are important to accounting and tax professionals such as billing rates and value pricing, as discussed in this article. Michelle Long of Long for Success and Heather Satterley of Satterley Training & Consulting helped spearhead the initiative with Intuit.

Some interesting statistics from the recent Intuit Rate Survey include:

  • 54% of the people who participated in the survey are solopreneurs
  • 32% had less than five employees
  • 69% belonged to the paid QuickBooks ProAdvisor program
  • 30% belonged to the free program – supporting only QuickBooks Online
  • 59% of the participants are bookkeepers
  • 35% are accountants

The more experience you have, the more you can charge. As a mentor for ProAdvisors, I often get asked what to charge. In my case, I am a CPA, an advanced certified ProAdvisor, and have over 25 years experience. The support projects that I engage in are typically more advanced projects. Bookkeeping does not typically command the same level for rates as setting up QuickBooks software. You will see this reflected in the survey. In 2003, after I completed my certifications, I was charging $95 per hour. By 2013 I had increased it to $150 per hour. Below are some recent surveys that were done to help you determine where you fit in.

Value billing is a popular billing concept which helps both the ProAdvisor and the client to know what to expect. It works really well for predictable ongoing bookkeeping, payroll, and tax returns. It does not work as well for clean up work or troubleshooting when setting up QuickBooks, and many ProAdvisors prefer to use hourly billing for these types of projects.

Bookkeepers are billing in a range of $64 to $88 per hour, and CPAs are billing in a range of $88 to $132 hour. The amount you charge can also depend on your location and how much you are comfortable charging based on your experience.

How do your rates measure up against the survey data by region and credentials? You can review this interactive tool to explore the results.

As a QuickBooks ProAdvisor, How Much Can I Charge My Clients?

Your average billing rate can also be affected by the area you are servicing. In the chart below, for example, the study found that the lowest average prices were reported from a small rural town, at $74, and  ranged up to $101 on the high end in a big city.

As a QuickBooks ProAdvisor, How Much Can I Charge My Clients?

The Intuit Rate Survey also found that those ProAdvisors who are certified in QuickBooks Enterprise are able to charge more. These clients are growing small businesses and need a high level of expertise.

These rate surveys are fun to read and study but keep in mind you can charge whatever your client is willing to pay and is aligned with your level of expertise. These surveys supported the idea that it is worth taking the time to become certified, as this will not only give you confidence but a level of expertise that can command higher rates.

I will be sharing more at the Accountex Conference in Boston next month during my demo presentation on QuickBooks. We will be discussing how to leverage partnerships to make understanding all the options in QuickBooks much more manageable. If you are planning to attend, please stop by and see me.

About the author

Carrie Kahn

Complete Business Group helps small businesses purchase the RIGHT QuickBooks product at the lowest price and offers a team of experts to provide high level customer service so that they use QuickBooks® the way it was intended. With the many offerings from online to desktop we understand the benefits and limitations of each option to help you find the right solution. We have a team of certified ProAdvisors located all over the US ready to support you remotely or locally.

Carrie Kahn, CPA, the founder and CEO of Complete Business Group, has been helping small businesses purchase the RIGHT QuickBooks product at the best price and offers a team of experts to provide high level customer service so that they use QuickBooks®the way it was intended.

Carrie has been supporting and selling QuickBooks since Dos V1. She has been an Advanced Certified ProAdvisor since 2002. She joined the Intuit Reseller Program in 2008. In 2015 she launched the Complete Business Partner Program
mentoring ProAdvisors in selecting the best QuickBooks products for their clients at best pricing for their customers. She is very involved in the QuickBooks community providing extensive resources for ABBO Facebook group , Scaling New Heights, School of Bookkeeping, CPA Academy, Intuit’s Firm of the Future, and CBG Blog. Carrie is a lead QuickBooks Author for the Accountex blog. She was named Insightful Accountant’s Top 100 ProAdvisor every year since 2014 and was Insightful Accountant’s 2017 Social Media Resources ProAdvisor. She currently serves on the Intuit Reseller Program Council. CBG has been in the top 10 Intuit Premier Resellers (IRPs) since 2012 and currently is ranked #1 in the East. She is currently serving on the IRP Council. Carrie’s company, CBG was named Partner Program of the year for 2017.


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